Founded in 1995, the Apex Awards promote greater accountability in the industry by rewarding campaigns that work, sell and resonate in the minds of their target audiences, and in so doing, deliver results.
The winners were awarded in one of three categories: Launch, Change, and Sustain. Innoxa was awarded Silver in the Change Category - new campaigns from previously advertised brands which resulted in significant short-term effects on sales and/or behaviour.


The Morris Jones Team was thrilled to be involved in the campaign. The result saw a staggering increase in sales, not to mention the halo effect the campaign had on the Innoxa range as a whole. It certainly got people talking. "We did not want to show breasts for the sake of it. This is a neck and breast firming cream. Just as you show a beautiful face when selling face cream – we felt it necessary to show off the part of the body that our product targets."